Windows Smartphone ASP Is Plunging In 3Q 2013

A fascinating trend is emerging in the Windows smartphone market: brand new, premium Windows phones are now fading even as the old, Windows Phone 7 era models keep losing share. Sales are not shifting from old premium models to new premium models - instead, there is a mix shift from old premium models like the Lumia 800 to the new, dirt cheap Lumia 520. As a result, the overall Windows smartphone ASP is about to take a big tumble this quarter.